Firewheel Perspective
The Firewheel Mindset is born from the intersection of life’s momentum and a burning desire for progress. Inspired by the lyrics of the Grateful Dead—“Fire wheel burning in the air” and “The wheel is turning and you can’t slow down”—this philosophy recognizes that you can’t go back and you can’t stand still.
The challenge is to find that spark even when the flame is dimming, and to let “inspiration move me brightly” when natural motivation is low. It is not about the short trip; it is about the “long and winding road” to continual improvement.
The Mission: A Burning Desire to Keep Moving Forward
Wheels do not move by themselves; they require a power source aligned in the same direction with shared performance values. This mindset requires effective communication, mutual understanding, and active collaboration to keep the momentum going.
Core Values:
- Evolve: Continually learning anew to adapt to the future. Always looking forward.
- Perform: Putting in the effort. Taking action and “walking the walk” rather than just talking.
- Perseverance: Pushing a little bit harder and further than you’ve gone before. Finding the energy in yourself and others to maintain momentum.
- Connect: Connecting internally with your purpose and externally with partners who share the same “astral plane” of collaboration and cooperation.
- Passion: Maintaining a burning desire to provide inspiration with sense and color.
The concept is simple: Have a burning desire to keep moving forward, to keep learning, evolving, and adapting to life. As a long-distance runner, you must “get up, get out, get out of the door” and put in the continual effort.